Harnessing the power of the sun together
Together with its customers IWB wants to drive forward the energy
transition and is now having new photovoltaic systems built on Basel's roofs.
Even if you live in a rented apartment and you cannot install a solar system on
your own roof you should be able to participate in this project. IWB's main focus with this product is to support the energy
transition. The produced electricity can be purchased
or given away by IWB customers based or domiciled in the canton of Basel-Stadt.
All the customer has to do is to invest in a piece of a solar roof.
In order to promote a single crowdfunding contribution to a solar facility, afca.
ag has set up a cloud-based e-shop
on the IWB website. The user interface is designed according to
the IWB corporate design and kept very simple. Individual solar projects can be
selected in a map section of Basel. The ordering process is continued by
selecting a suitable product of specific number of m2 solar modules and completed by filling the form
for personal details. The web app is connected to the internal ERP system via
an API, which secures the further processing of the purchase by the sales
department. An evaluation of Google's analysis data was created by Google Tag
Manager to constantly improve the customer experience. This allows you to track
the click behavior of website visitors.
